Web Design
I design websites that serve a business goal, not just look good. From landing pages to multi-page platforms. Built in Figma, shipped in Framer. Every layout is structured around clarity, conversion, and what the user actually needs to do next.
Brand & Visual Identity
From logo systems to full visual identities. I help businesses look like who they want to become. This includes brand strategy, visual guidelines, marketing collateral, and making sure everything holds together across touchpoints.
Motion & Video
Experience in scripting, recoding, editing (CupCut, Adobe Premiere, After Effects) and posting shot and long form videos on Instagram, Tiktok and Youtube.
Email & Marketing Design
Designed email campaigns and marketing assets primarily for e-commerce brands. I delivered projects that are clear, well-organized, and effortless to use. Every section is designed to support smooth implementation.
CRO & Web Analytics
I don't just design pretty pages. I measure what happens after they go live. GA4 certified, experienced in landing page audits and conversion analysis. One audit resulted in a 27% increase in product-to-cart conversions. I use behavior data to make design decisions that actually move the needle.
Audit and redesign resulted with 27% increase in product-to-cart conversion rates
Writing / Creation
Writing has been my constant since childhood, 20+ journals and counting. Today I publish essays on creation vs. consumption, maintain a design research portal on shop signage, and I'm currently finishing my first urban-fantasy novel.
